Johnnie Walker Blue Label Ultra Can Be Fun For Anyone

To rejoice this technological breakthrough, only 888 minimal edition bottles are going to be made creating this an unmissable piece of history for collectors.

This new, lightweight bottle can be a detail of exquisite elegance; but a lot more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We will carry on applying these learnings across our array, having extra progressive strides as we glance to the way forward for Scotch.”

Johnnie Walker’s five years of analysis and progress have meant which the expertise obtained is getting applied through the array of Diageo products.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has become created by adopting a examination-and-master model, planning and Checking out without limitation and imagining what the future of light-weight luxurious packaging could convey.

Global Style Director at Diageo, Jeremy Lindley who led the design project, said, “Johnnie Walker Blue Label Ultra was born outside of an ideation session looking at the way forward for luxurious. With other classes shifting towards light-weight – for instance eyewear and significant-effectiveness cycling – we questioned regardless of whether luxury spirits could abide by go well with. “We took our vision to a workforce of pro glassmakers and through a five calendar year examination-and-discover process slowly but surely learned how to generate tasteful, lightweight glass.

From peaty whisky to fruity whisky, lean on our qualified insights to discover the complete wide range and character of different whisky flavours.

The result can be an sector-initial that, and accomplishing exquisite attractiveness, showcases what luxurious, lighter-bodyweight, lower-carbon bottles of the long run could look like. As Component of the Diageo Spirit of Progress action system, Johnnie Walker aims to reduce the excess weight of glass used in its packaging; an ambition which is directed at cutting down the quantity of carbon emissions associated with packaging.3 Even though the technological innovation is not nevertheless accessible to start bottles of this bodyweight at scale, forever, the knowledge Johnnie Walker has garnered is previously being applied to lightweighting assignments through the Diageo portfolio.

. The previously claimed ‘lightest excess weight Scotch whisky bottle’ was launched by a British isles retailer and weighed all-around 298 grams.

With less than 888 bottles released globally, Each individual bottle is independently numbered and introduced in the luxurious collector’s situation.

“We didn’t know what we ended up going in order to achieve whenever we got down to press the boundaries of luxurious, and the result is something which many explained wouldn't be achievable. 

Diageo has mentioned the “previously claimed ‘lightest excess weight scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Along with this, Diageo has announced that a royalty-free license to the patent will likely be presented to anyone who needs to affix Johnnie Walker in its mission. Lindley explained: “As opposed to hold this new knowledge near our chest, we’re excited to offer a royalty-cost-free licence to our granted UK patent to the whole world.

Explained strategy aims to decrease the excess weight of glass in Johnnie Walker packaging. This will likely have a direct effect on the carbon emissions of Johnnie Walker packaging, both of those with regards to output and transport. 

In whisky packaging, luxury commonly means hefty—Consider thick bottles with significant stoppers that double as trophies over a shelf. Johnnie Walker hopes to upend that considering and embrace the click here notion that lithe is magnificent.

Of course—this collectible edition could be ordered online and transported securely towards your doorway with signature confirmation.

Liquid Gentle enveloped people in a very mesmerizing interaction of sunshine and shadow, with transferring gentle passing by glass varieties and projecting exquisite styles on to white walls.

And this, for The 1st time in Diageo’s record, a license to our patent for mild-weight glass beverage containers will probably be presented on a royalty-totally free basis to all as a method to really encourage progress in the broader sector.